A ten module programme giving leaders the language, frameworks and tools to shape organisational culture with intention, built on the UGRs® framework.
Trusted by 1,000+ organisations across 50 countries
Every team is running one of these right now. The question is whether it was chosen, or simply allowed to form.
Without UGR awareness
With World Class Cultures
Developed by Steve Simpson and Stef du Plessis over three decades inside organisations across the globe, from Formula 1 manufacturers to global financial institutions, the Unwritten Ground Rules (UGRs®) framework is the most practical, evidence-based model for understanding and shifting culture available today.
Unlike conventional programmes focused on aspirational values, the UGR approach starts with what is actually happening: the lived, behavioural reality of your workplace.
UGRs are not concepts. They are observations. And once you can see them, you can change them.
“Culture is simply how things really work around here. The unwritten rules that govern how people behave when no one senior is watching.”
Steve SimpsonCo-creator of UGRs®01
What people actually do, interaction by interaction, is the culture. Not what anyone says it is.
02
Quality, productivity and retention are all downstream of behaviour. Change one, change the other.
03
The most powerful cultural influence in any team is the direct line manager. Not the CEO. Not HR.
04
The shared assumptions your team holds about how things really work. Invisible, powerful and changeable.
Each module is built around seven practical, behaviour-based actions designed to change what leaders do on Monday morning.
Six findings from leading research institutions that tell the same story: behaviour, not strategy, drives outcomes.
of variance in team engagement and performance is explained by the direct line manager.
Gallup, State of the Global Workplaceof employees say their organisation's meetings are productive, yet culture is shaped in these moments.
Harvard Business Reviewmore likely to be engaged when team rituals feel purposeful and consistent.
Gallup Researchincrease in follow-through when people make a public commitment to behaviour change.
American Society of Training and Developmentmore likely to feel able to do their best work when employees feel heard.
Salesforce Researchof employees in high-trust organisations report greater satisfaction and productivity.
Harvard Business ReviewFive honest questions, two minutes. Not a diagnostic, but an invitation to see your culture through the lens of behaviour, not aspiration.
Three delivery models. One framework. The right approach for your scale, geography and ambition.
Self-paced access to all 10 modules with practical tools and workbooks. Ideal for distributed organisations.
Online modules combined with facilitated group sessions or live workshops for depth and application.
The highest impact model, with an experienced World Class Manager coach providing accountability and challenge.
Two of the foremost authorities on workplace culture, combining decades of original research and global practice.
Co-creator, UGRs®
“There is nothing more powerful in a team or an organisation than its UGRs. And yet they are seldom, if ever, talked about openly. That is the gap we exist to close.”
Steve has spent more than 30 years inside organisations across the globe, studying what actually drives culture. His framework has been applied across dozens of industries, from McLaren Automotive to global financial institutions.
Co-creator, UGRs® · Culture strategist
“I don't just talk culture. I get to understand your real, on-the-ground problems, build methods to solve them, and entrench tools that enable action and measure progress.”
A globally recognised culture practitioner with a Masters in Leadership, Stef has delivered 3,500+ engagements on five continents, with clients in more than 50 countries. Former President of South Africa Thabo Mbeki cited the work's nation-building potential.
CEO, World Class Manager
“Their UGRs® framework is unlike anything else I have seen: rigorous, practical and grounded in the reality of how culture actually works.”
Having worked with more than 1,000 organisations, Wayne has seen first-hand that what separates teams that perform from those that get by comes down to culture, and to the unwritten rules that govern behaviour every day.
The same full programme, licensed annually per person or as one unlimited package for your organisation.
Annual licence, 12 months full access
Every leader in your organisation
Better value than per person licences from 56 people
Request a proposalAnnual licences only. Prices exclude VAT. CPD accredited. See all pricing
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